Creator Studio is a dashboard for brands and content creators using Instagram and Facebook. On a high level, information technology simplifies publishing content and analyzing performance across accounts on both platforms.

Keep reading for a total rundown of what yous can do with Creator Studio — and what you can't — plus some time-saving hacks.

Bonus: Download our free, customizable social media agenda template to easily plan and schedule all your content in advance.

What is Creator Studio?

Creator Studio is Facebook'south free dashboard that social media marketers and content creators can utilise to manage Facebook Pages and Instagram accounts.

It brings together social media analytics, scheduling and community management. Information technology also helps eligible accounts monetize their content and handle influencer-brand collaborations.

How to get to Creator Studio

Creator Studio is available for desktop and mobile users.

To admission Creator Studio from your PC or Mac, simply go to business.facebook.com/creatorstudio while signed in to your Facebook account.

Anyone with admission to a Facebook Page tin can employ Creator Studio, regardless of their role (though some features are only available to sure roles — more than on that in a flake).

To use the dashboard on mobile, download the Creator Studio app for iOS or Android.

Creator Studio app iOS and Android

Facebook Creator Studio features

In one case you admission Creator Studio on your estimator, y'all will land on the dwelling house screen.

This view includes 6 elements:

  • Post something. A shortcut to the post creation tool.
  • Recommendations. Personalized recommendations for the Pages yous manage.
  • Monetization. A summary of your estimated earnings (only available to eligible users).
  • Insights. A summary of your 7-24-hour interval performance.
  • Recent posts. An overview of the posts you've published, scheduled or drafted over the by 7 days with view and engagement metrics.
  • Mail Status. A high-level summary of your posting activity over the final 28 days.

Facebook Creator Studio features

Source: Facebook

You tin can personalize your domicile screen past selecting the Pages you desire to view. To practice this, use the dropdown menu at the top of the dashboard:

Creator Studio home drop-down menu

Using the carte on the left side of the screen, you can access all Creator Studio features for Facebook:

Create Post

To kickoff creating Facebook content, employ the shortcut on your habitation screen or click the green Create Post push button in the tiptop left corner of the screen:

Create Post

From here, cull one of the options:

Create post

Utilize this option to build an organic post, start a live stream or post a job list.

You can customize your post with all of the features available through Facebook's native post builder: media files, feelings/activities, bank check-ins, etc.

customize post

One time you're done drafting your post, you accept the option to publish it correct abroad, schedule it for later on or save it as a draft. You can also utilize the Heave post feature.

Create postal service tests

This option allows users to create and test upwards to 4 versions of an organic video post. The versions can include different post content, headlines, thumbnails or edits of the video itself.

How does this work? Facebook shows the different versions of your post to segments of your audience before posting it to your Page. Based on the responses, a winner is selected and automatically posted to your Page.

Learn more about organic video post testing hither.

Add together Story

This choice is pretty self-explanatory — use information technology to create and post simple Facebook Stories.

Only photo and text Stories are supported. Regardless of the size of your Page, you can add together a button with a custom CTA.

add story on Facebook

Stories created through the tool will be shared immediately. Different Facebook feed posts, they cannot be scheduled for afterwards or saved to drafts.

Upload video

As the name suggests, this option tin be used to create a video post.

Once you lot upload a video from your computer, y'all will be able to edit your mail — and even the video itself. You tin can also add a thumbnail, captions, polls and tracking.

upload video

Once you're done, choose one of the several publication options:

publishing options

A handy "Before yous publish" checklist is included in this step. Use information technology to optimize your video for success.

Multiple videos

This option helps you bulk upload up to 50 videos at a fourth dimension, then edit video titles and descriptions for all of them. Larn more about bulk uploads on Facebook here.

upload multiple videos

Go Live

This option is a shortcut to Facebook's native Alive Producer tool. If yous want to learn more than, check out our guide to Facebook Alive.

Mail video across pages

Utilise this choice to upload a video and cross-mail it to more than one Facebook Page.

post video across pages

Content library

The Content library is a collection of all the posts you take published to all of your Facebook Pages.

In that location are many ways to navigate the Content library. You can use filters to grouping your posts by type, publication date or features (e.m. description or video length).

Next to the fiters, yous volition notice a search bar you can use to rail down a specific post.

Creator Studio content library

You can also use the tabs in the top of the screen to browse your posts by status: published, scheduled, drafts, expired and expiring.

Finally, you can use the menu on the correct side of the screen for quick access to Stories, Clips, Instant Manufactures and more.

But the Content library is not simply an archive of your Facebook content. Once you click on a specific post, you lot will encounter an in-depth breakdown of its operation.

post details performance

You tin can likewise perform quick deportment on your posts right from the Content library. Click on the three dots that appear when you lot hover over a mail to edit, heave or delete your post. Note that the list of actions is different for photo and video posts.

perform quick actions on post from content library

Insights

Insights is where all of the details about your Facebook operation live. This is an of import feature since Facebook recently announced they volition be sunsetting Facebook Analytics.

The Insights section in Creator studio is cleaved downward into 4 major categories:

  • Pages
  • Videos
  • Stories
  • Instant Articles

Facebook Insights

From the menu on the right side of the screen, you lot tin access dashboards specific to each category, due east.grand. Audience insights in Pages and Retention insights in Videos.

Within each dashboard, you can view insights from specific timeframes and export your data.

export metric data

Tracking the performance of Facebook Stories in Insights is a bit tricky. Y'all accept to manually turn the feature on — but even then, Facebook will only give you access to 28 days of insights.

turn on stories insights

Inbox+

This is where you tin can interact with the comments and letters you lot become on your Facebook Pages and connected Instagram accounts.

The Inbox collects all of these interactions in one place and lets you reply to comments and messages directly from the dashboard. It likewise helps yous manage your workload by mark conversations as Done, Spam, Unread and Follow up.

The in a higher place actions are bachelor for Facebook comments, Instagram comments and Instagram directly letters. Additional features are bachelor for directly messages on Facebook:

  • Assigning conversation threads to coworkers
  • Creating profiles for the users interacting with your brand
  • Adding labels, notes and activities to conversations
  • Requesting payments

Inbox+ platform

Monetization

In this tab, you can fix up monetization tools, rails your earnings and manage payout settings.

Available monetization tools include:

  • Instant Articles
  • Paid online events
  • In-stream ads for on-demand
  • Fan subscriptions
  • Stars
  • In-stream ads for Alive
  • Brand Collabs Manager

When you lot access the Monetization section of Creator Studio for the first time, you volition run across a rundown of the monetization tools y'all are eligible to apply.

monetization tools

You can set them upward right in your dashboard. If you lot'd similar to acquire more about Creator Studio monetization features, bank check out Facebook's defended page.

Artistic tools

This department includes two dashboards:

  • Live dashboard: A resources center and functioning tracker for gamers who live stream on Facebook.
  • Sound collection: A library of royalty-free tracks and sounds you can use on Facebook and Instagram.

Facebook Sound Collection

Page Roles in Facebook Creator Studio

Not all Creator Studio features are available to everyone with admission to your Facebook Pages — some are role-specific. Here's a crook sheet of roles required to perform specific actions:

page roles in Facebook Creator Studio

Source: Facebook

Instagram Creator Studio features

Even though Creator Studio can be used to manage both Facebook Pages and Instagram accounts, the tools available for each platform are a bit unlike.

To access Creator Studio for Instagram, click on the Instagram icon at the meridian of the screen.

Instagram Creator Studio

How to connect Instagram to Creator Studio

If it's your showtime time using Creator Studio for Instagram, you will have to connect your accounts. Note that Creator Studio is simply compatible with Creator and Business organisation accounts.

The process of connecting Instagram to Creator Studio volition be dissimilar depending on whether or not your business relationship is continued to a Facebook Folio. For detailed instructions, check out Facebook's help middle article.

Once y'all fix up your account, you volition be able to utilize the post-obit features:

Create Post

The mail creator for Instagram only supports ii content formats:

  • Instagram feed posts
  • IGTV

Note that, unlike Facebook Stories, Instagram Stories cannot be created and posted from Creator Studio — and neither tin Reels. You can, notwithstanding, employ Creator Studio to mail service carousel posts to your feed.

Instagram feed

To create a feed post, type or paste your caption and upload the photos or videos y'all want to post.

You tin add a location and insert emojis. If yous want to add hashtags or mentions of other accounts, simply include them in your caption (recall to include # for hashtags and @ for mentions).

Bonus: Download our costless, customizable social media calendar template to easily plan and schedule all your content in accelerate.

Become the template now!

During this pace, you can too crop your image and decide whether you want to cross-publish the post to Facebook too.

post to Instagram feed

In avant-garde settings, you can turn off commenting and add together alt text to your images.

Instagram Creator Studio advanced settings

Finally, use the blue button to publish your post immediately, schedule it for afterward or relieve it as a draft.

IGTV

When creating an IGTV postal service, upload a video from your computer or re-share one from your Facebook Page. And then, write a title and description, choose where your mail service will announced (other than IGTV, i.eastward. in your Instagram feed equally a preview or on your Facebook Page) and select a thumbnail.

post to IGTV

Once y'all're done, utilize the blue push to publish or schedule your video, or save information technology as a draft.

Content library

The Instagram Creator Studio Content library is very similar to the solution for Facebook. It's essentially a collection of all the content you take posted to your account, including archived Stories.

Navigation is simplified compared to the Facebook library. Hither, yous can:

  • Filter content by postal service status or engagement.
  • Employ the search bar.
  • Switch betwixt tabs for quick access to different content types: all, video, photograph, carousel, Stories, and IGTV.

Instagram Creator Studio content library

You lot can also perform quick actions by clicking on the iii dots icon that appears when you hover over a postal service, eastward.thousand. view or delete a post, or publish a typhoon.

When y'all select "View mail service," you will see performance details, including a detailed breakdown of how other users interacted with your post:

story post performance details

Calendar

This department is, well, a agenda that includes all of your published and scheduled posts. You can switch between a weekly and monthly view.

Instagram Creator Studio calendar

When y'all click on a post, you volition run across a breakdown of its functioning.

Insights

Instagram Insights in Creator Studio mirror the Insights available through the Instagram app. While it might be more handy to view them on a estimator rather than a mobile device, you lot merely get access to data from the last seven days in Creator Studio (compared to 30 days in the Instagram app).

Instagram Insights are broken downwardly into 2 categories:

  • Activity. This category covers Interactions (actions taken on your account, east.g. website visits, calls or texts) and Discovery (reach and impressions).
  • Audition. Here, you lot tin can look up your follower count, the demographics of your followers (age and gender), when your followers are online (days and hours), and where they are from (countries and towns/cities).

Instagram Insights

You lot can export select information from Instagram Insights. 2 types of reports are available:

  • Mail reports, including information for video, carousel and photograph posts
  • Stories reports

Each export from Instagram Insights can but include ninety days of data, but you can choose any xc-day timeframe from your account history.

Monetization

The Monetization tab in Instagram Creator Studio only includes the Make Collabs Manager. If y'all meet the eligibility criteria, you lot can utilize this tool to streamline working with brands, manage your portfolio and content briefs, and export the results of brand collaborations.

Brand Collabs Managing director is available to Instagram creators who:

  • Have public, active Concern or Creator accounts
  • Accept over 10,000 followers
  • Have generated 100 hours of watch time on original videos or 1,000 combined engagement (likes and comments) in the final 60 days
  • Are based in the U.S.
  • Have no history of content violations

The Monetization tool in Creator Studio is tailored specifically to content creators. If you want to bring together the Brand Collabs Director plan every bit an advertiser, use hither.

Roles in Instagram Creator Studio

Some deportment inside Instagram Creator Studio are limited to specific roles. Hither'southward a rundown of the level of admission needed to utilize Creator Studio features:

roles in Instagram Creator Studio

Source: Facebook

Who should use Creator Studio?

In general, Creator Studio is a neat tool for "power users." And then, if you lot use Facebook or Instagram for anything other than scrolling from a personal account and chatting with friends, you'll probably detect the tool useful.

Most of the features in Creator Studio are tailored specifically to brands and content creators. Here'due south a loftier-level rundown of how these two groups can do good from the tool.

Content creators

  • Scheduling content in advance
  • Easily monetizing video content on Facebook
  • Treatment make collaborations
  • Access to dedicated resources for content cosmos (eastward.1000. gaming guides or costless sound)
  • Downloading performance metrics for media kits and collaboration pitches

Brands

  • Scheduling and posting content to multiple Facebook Pages and/or Instagram accounts
  • Tracking the performance of Pages/accounts or individual posts
  • Learning more near target demographics
  • Easily boosting organic content
  • Handling interactions (comments and DMs) equally a team
  • Creating profiles for returning customers to provide them with more personalized client service

Creator Studio vs. Hootsuite

While Creator Studio is a solid choice for creators or brands who primarily post to Facebook and Instagram, yous may want to consider upgrading to a third-party social media management tool if your strategy likewise includes other platforms.

With Hootsuite, you lot can manage all of your social media activity in one identify. Hootsuite supports Facebook and Instagram, besides every bit all other major social media networks: Twitter, YouTube, LinkedIn and Pinterest.

Here'south how Hootsuite compares to Creator Studio'due south principal features:

Hootsuite vs. Creator studio features comparison chart

Hootsuite is more than than only a publishing and analytics platform. It as well supports content creation — y'all tin can access a free stock image and gif library and advanced editing tools directly from your dashboard.

And once you compose that perfect post, you can share it to different platforms with the click of a button. Why would you? To calibration your social presence with minimal try.

(Remember that different platforms have unlike specs for caption length and image sizes. When in uncertainty, check our cheat sheet for every network.)

Hootsuite new Twitter post Argentina travel photo

Source: Hootsuite

Other Hootsuite features that don't exist in Creator Studio (and tin can help you get the near out of your social media presence) include:

  • Advanced collaboration tools. While Creator Studio might exist enough for a social media squad of one, Hootsuite helps yous prepare approval workflows and create tasks for team members.
  • Suspending multiple posts. If your strategy (or the world) shifts, y'all can suspend all of your scheduled posts with the click of a button, rather than changing the settings of every individual piece of content.
  • An advanced inbox. With Hootsuite, you lot can view and answer comments and messages from all major social media platforms from ane inbox — and assign them to different team members to speed upwardly your replies.
  • Like shooting fish in a barrel reporting. Need to show your boss how your social media performance is doing? Hootsuite's templates will assist you lot build customized, informative and visually appealing reports. You can even set up reporting schedules to keep all of your stakeholders in the loop automatically.
  • All-time times to mail suggestions. Hootsuite looks at your past engagement data to advise optimal times to mail service on every network.
  • Access to over 200 app integrations, including Shopview for Shopify, Canva, Dropbox, Google My Concern, Mailchimp, Zapier and many more than.

Hootsuite best time to publish

Source: Hootsuite

Employ Hootsuite to schedule posts on multiple social networks, monitor what people are saying near your business, and rails your engagement—all from the same dashboard. Try information technology gratis today.

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